Airtable has become a powerhouse in the world of collaboration tools, with its flexible and intuitive platform that caters to over 300,000 businesses. In fact, it’s so widely adopted that around 80% of Fortune 100 companies use Airtable to streamline their workflows and manage data.
Despite its success and high-profile client list, buying Airtable stock in 2024 might not be as straightforward as it seems. In this guide, we’ll explore the different ways you can invest in Airtable, break down how it generates revenue, and introduce you to its key competitors.
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Airtable: Company Overview
Founded in 2012, Airtable has revolutionized the way businesses organize and collaborate on their data. It offers a unique blend of spreadsheet functionality and database power, making it an essential tool for companies across various industries. By 2022, Airtable hit $142 million in revenue, and it has since raised $1.4 billion in funding. The company’s most recent valuation in 2021 placed it at a whopping $11.7 billion. With a solid freemium and subscription model, Airtable has secured a 6.77% market share that is only expected to grow in the coming years.
How to Buy Airtable Stock?
Currently, Airtable is a privately held company, which means its stock is not available on public stock exchanges like the NYSE or NASDAQ. However, there are still way to get involved with Airtable’s growth and potential future IPO. Yes, by investing in Airtable’s Investors and Partners. Since Airtable remains private, another indirect way to invest in its success is by investing in companies that have stakes in Airtable. Many renowned firms have invested in Airtable, and buying shares in these companies can give you exposure to Airtable’s growth. Here’s a closer look at Airtable’s key investors and partners.
Invest in Airtable’s Investors and Partners:
Below are the major partners and investor of Airtable.
1. T. Rowe Price Group Inc (TROW)
T. Rowe Price is a renowned investment management firm that has included Airtable in its investment portfolio. With its diverse asset management services, T. Rowe Price invests in high-potential startups, including those within the technology sector. By purchasing TROW stock, investors can indirectly gain exposure to the growth and performance of Airtable. Given T. Rowe Price’s track record of picking winning startups, this could be a strategic way to invest in Airtable’s future success.
2. Franklin Resources Inc (BEN):
Franklin Resources, operating under the brand Franklin Templeton, is another key investor in Airtable. With a global footprint in asset management, Franklin Resources focuses on a wide range of investment opportunities, including private companies like Airtable. Investing in BEN could allow investors to indirectly benefit from Airtable’s market growth, especially as Airtable continues to scale its operations and secure a more significant market share.
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3. Salesforce.com Inc (CRM):
Salesforce, a leader in cloud-based software, has also invested in Airtable. Given Salesforce’s expertise in cloud technology and customer relationship management, its involvement with Airtable signals strong confidence in Airtable’s future potential. Owning CRM stock might provide investors with exposure to the booming collaborative software market, where Airtable is a prominent player.
4. JPMorgan Chase & Co (JPM):
As a global financial services firm, JPMorgan Chase has a history of investing in high-growth startups. By investing in JPM, investors indirectly back Airtable’s growth, along with other innovative companies within JPMorgan’s portfolio. With its diversified investments, JPMorgan provides a stable way to potentially benefit from Airtable’s expansion and success.
How Does Airtable Generate Revenue?
Airtable primarily operates on a freemium and subscription model. The freemium tier allows businesses to access basic functionalities of Airtable for free, while premium features and advanced tools are offered through subscription plans. This blended model has proven highly successful, capturing a 6.77% market share in the collaborative software industry.
As companies grow and their data management needs become more complex, many upgrade to Airtable’s paid plans, which significantly contributes to the company’s revenue. In 2022, Airtable’s revenue reached an impressive $142 million, reflecting the effectiveness of its pricing strategy.
Key Competitors of Airtable
While Airtable is a leader in its space, it faces competition from several other companies that offer similar tools for data organization and collaboration. Here’s a quick look at some of Airtable’s main competitors:
1. Asana (ASAN):
Asana is a popular work management platform designed to help teams organize, track, and manage their work. Like Airtable, it provides flexible solutions for project management, though it focuses more on workflow and task management. Asana’s intuitive interface and extensive integrations make it a strong contender in the collaborative software market.
2. Atlassian (TEAM):
Atlassian is known for products like Jira and Confluence, which cater to software development, project management, and team collaboration. While its tools are more tailored toward software teams, Atlassian’s suite offers robust data management and tracking functionalities similar to Airtable. Its diverse product lineup helps it maintain a significant market presence.
3. Monday.com (MNDY):
Monday.com is a work operating system that provides tools for project management, workflow automation, and team collaboration. With a user-friendly interface and customizable templates, Monday.com rivals Airtable’s flexibility. Its strong marketing efforts and growing user base make it one of Airtable’s toughest competitors.
4. Smartsheet (SMAR):
Smartsheet offers a platform that combines the ease of use of a spreadsheet with work automation and collaboration features. It’s widely used by companies looking to manage projects, streamline processes, and improve visibility. Its focus on enhancing productivity and collaboration makes it a direct competitor to Airtable, especially for larger enterprises.
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Conclusion:
Airtable’s innovative platform, trusted by over 300,000 businesses, has shown remarkable growth, and its freemium and subscription model continues to attract a broader market. For now, keeping an eye on Airtable’s developments and understanding its place in the market is key to making informed investment decisions.
Muzzammil is a content writer at Stock Target Advisor. He has been writing stock news and analysis at Stock Target Advisor since 2023 and has worked in the financial domain in various roles since 2020. He has previously worked on an equity research firm that analyzed companies listed on the stock markets in the U.S. and Canada and performed fundamental and qualitative analyses of management strength, business strategy, and product/services forecast as indicated by major brokers covering the stock.
