Roku shares (NSD:ROKU) are rated “Hold” by 28 different ratings firms, according to stockTargetAdvisor. The stock has been rated as a “sell” by four analysts, “hold” by eight and “buy” by nine. The average 12-month target price is $80.96. In the latest news, SVP Gilbert Fuchsberg sold 3,242 shares of the stock on March 2nd for $61.93 each, totalling $200,777.06, and SVP Stephen H. Kay sold 2,763 shares of the stock on February 16th for $75.00 each, totalling $207,225.00. Overall, insiders have sold 14,817 shares of company stock worth $953,729. Hedge funds have recently purchased shares in the company, including CoreCap Advisors LLC and Beacon Capital Management LLC. ROKU is currently trading down 3.8% at $61.82 per share.
Despite the mixed ratings from analysts and insider selling, Roku’s stock has continued to perform well in the market. However, on Tuesday, March 21st, the stock was trading down 3.8% at $59.50. The decline follows a broader market sell-off, which has seen many tech stocks experience a dip. Nonetheless, some investors remain bullish on Roku’s prospects, citing the company’s strong position in the streaming media market and its growing user base. Roku has over 50 million active accounts and saw its revenue increase by 58% in 2020. The company is also expanding its advertising capabilities and recently launched its own branded content studio to create original programming.
Roku Inc. Stock Analysis
The projected target price for Roku Inc, as per the predictions of 33 analysts, is USD 64.97 for the upcoming year. With an average analyst ratings of Buy, Roku Inc’s stock analysis appears promising. However, according to Stock Target Advisor, Roku Inc’s stock analysis leans slightly bearish, with 3 positive signals and 6 negative signals. As of the latest closing, Roku Inc’s stock price was USD 61.82, indicating a 3.83% rise over the past week, but a decline of 13.61% over the past month and 50.48% over the last year.
Company Overview
Roku, Inc. is a TV streaming platform company that operates in two segments, namely Platform and Devices. The platform enables users to access a wide range of TV shows, movies, news, sports, and other content. Roku also provides digital advertising services, including a demand-side ad platform, content distribution services, and promotional spending services. Additionally, the company offers premium subscriptions, video and display advertising services, and sells branded channel buttons on remote controls of streaming devices. It also manufactures, sells, and licenses smart TVs under the Roku TV name, and provides streaming players, audio products, and smart home products and accessories under the Roku brand. The company operates in the United States, Mexico, Canada, the United Kingdom, Brazil, and Germany, and sells its products and services through retailers and distributors, as well as directly to customers via its website. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
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