Snap Inc. is Strengthening its Advertising Business with Google Talent

SNAP Stock

Snap Inc Stock Forecast:

According to 25 analysts, the average target price for Snap Inc’s stock over the next 12 months is USD 9.53. The average analyst rating for Snap Inc is Buy. However, Stock Target Advisor‘s analysis suggests a slightly bearish outlook for Snap Inc, based on 4 positive signals and 5 negative signals. At the last closing, Snap Inc’s stock price was USD 10.51, reflecting a 2.24% increase over the past week. Over the past month, the stock price has risen by 27.70%, but it has decreased by 27.47% over the last year.

SNAP Ratings by Stock Target Advisor

Snap Inc. News:

In a move aimed at bolstering its advertising capabilities, Snap Inc, the parent company of the popular photo messaging app Snapchat, announced on Monday that it has hired Eric Young as its new Senior Vice President of Engineering. Young, who joins Snap from Google, where he served as Vice President of Engineering for Alphabet’s Google Cloud, will play a vital role in advancing Snap’s advertising business.

As Snap continues to expand its presence in the highly competitive social media landscape, the company has been actively seeking new talent to enhance its advertising offerings. Young’s appointment is the latest in a series of strategic hires made by Snap, demonstrating its commitment to improving its core infrastructure and refining its advertising strategies.

In his new role, Young will be responsible for overseeing the core infrastructure of Snap. This includes enhancing the technological foundation that supports the Snapchat platform, ensuring it remains robust and capable of handling the growing user base. With his extensive experience in engineering and cloud technologies at Google, Young is well-equipped to address the challenges of scaling Snap’s infrastructure to meet the demands of its expanding user community.

Young will lead efforts to improve Snap’s ability to target and measure ads on Snapchat. The privacy updates introduced by Apple on its iOS devices have presented challenges to advertisers, making it more difficult to target and measure the effectiveness of ad campaigns. By leveraging his expertise, Young will drive initiatives to develop innovative solutions that enable Snap to overcome these hurdles and provide advertisers with effective targeting and measurement capabilities.

 

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